Competitive advantage is the core of a winning strategy. Still, only a few companies have
The success of modern sports, entertainment, political, and other cultural categories is
This book explores the recent history and future directions of scholarly
This book gives an indispensable guide to navigating the shift in customer behavior and
This book provides business owners and practitioners with a comprehensive and pragmatic
This book discusses Metaverse Technology, which is one of the emerging technologies around
In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von
This book explores the college textbook publishing industry, from its inception in
From business models to unique selling propositions, from product offerings to sales,
Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers
In The Big Miss: How Businesses Overlook the Value of
This book offers a compact introduction to the
Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz und den
Philipp Lüttke widmet sich dem wissenschaftlichen Ansatz, der diffuse Beschreibungen von
Die Arbeit untersucht in drei experimentellen Studien mit induzierten Präferenzen, wie
