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Intercultural Competence in Multinational Companies. Identifying Key Competencies and Deficits
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Guided Interview and Qualitative Content Analysis as Instruments of Qualitative Research
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The concept of beauty in the media
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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry
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Public Relations Plan for XIAOMI
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The influence of culture on brand positioning strategy
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The Role of Social Media in Development Communication
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Euro Single Currency: Opportunities and Challenges for International Marketing
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Critical Public Relations. Contexts and Issues
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Intercultural Communication: Conflicts - The beginning of destruction or a chance for a better relationship?
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Comparison of Gender Stereotypes in German and East Asian Television Advertisements
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Digital India Mission. Implications on Social Inclusion and Digital Citizenship
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The FIFA World Cup as a Business Opportunity for Qatar. Analyzing Cultures with the Dimensions of Hofstede and Trompenaars
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Cross-Cultural Leadership and Conflict Management in the Asian Context
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Digital Marketing. Search and Social Media Marketing
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Leading Intercultural Teams
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The demographic developments in Germany and their effects on consumer behaviour
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Exploring benefits of E-mail Marketing compared to traditional Direct Mail
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Contemporary Issues in Event Management
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The Tripartite Typology of Product Placement in the Movie "Papa Benji"
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The Barrier Factors of Seat Belt Use on Public Transport Services in Ethiopia
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