Exploring benefits of E-mail Marketing compared to traditional Direct Mail

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Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, language: English, abstract: Introduction In the UK, slightly different definitions of direct marketing are made than the ones accepted by the US Direct Marketing Association (DMA). In the UK, it is a method of marketing which develops a direc...
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Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, language: English, abstract: Introduction In the UK, slightly different definitions of direct marketing are made than the ones accepted by the US Direct Marketing Association (DMA). In the UK, it is a method of marketing which develops a direc...
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Details

  • ISBN: 9783638006958
  • Seitenzahl: 16
  • Kopierschutz: Kein
  • Erscheinungsdatum: 18.02.2008
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf