Camel Case Study: Camel in the USA

Seminar paper from the year 2001 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7 (A-), University of the Arts Berlin (Institute for Communications), course: Design Management, language: English, abstract: My part of “Hausarbeit” is concerning the Camel cigarettes in its native country, the USA. The situation there was rather different than in Germ...