The Tripartite Typology of Product Placement in the Movie "Papa Benji"

Academic Paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Theatre Arts, language: English, abstract: The aim of this paper is to carry out a brand recognition analysis using the Tripartite Typology of Product Placement, in the film, "Papa Benji". The primary data was collected through content analysis while the secondary dat...