Marketing to the Social Web

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Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

...
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Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

...
Read more
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  • ISBN: 9780470177372
  • Number of pages: 240
  • Copy protection: ADOBE_DRM
  • Publication Date: Jun 30, 2007
  • Publisher: WILEY
  • Language: English
  • Format: pdf