Why CRM Doesn't Work
Available
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want?
In Why CRM Doesn't Work, leading international marketing consul...
In Why CRM Doesn't Work, leading international marketing consul...
Read more
E-book
epub
18,99 €
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want?
In Why CRM Doesn't Work, leading international marketing consul...
In Why CRM Doesn't Work, leading international marketing consul...
Read more
Follow the Author
