Value Proposition Design

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processe...

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processe...

Read more
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  • ISBN: 9781118968079
  • Number of pages: 320
  • Copy protection: ADOBE_DRM
  • Publication Date: Jan 28, 2015
  • Publisher: WILEY
  • Language: English
  • Format: pdf