Trendology

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
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24,60 €
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
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  • ISBN: 9781137479563
  • Number of pages: 256
  • Copy protection: Watermark
  • Publication Date: Dec 1, 2014
  • Publisher: PALGRAVE MACMILLAN
  • Language: English
  • Format: pdf