Transformative Marketing

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This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating...

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37,44 €

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating...

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  • ISBN: 9783031596377
  • Number of pages: 0
  • Copy protection: Watermark
  • Publication Date: Jun 21, 2024
  • Publisher: PALGRAVE MACMILLAN
  • Language: English
  • Format: pdf