Ten Deadly Marketing Sins

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Introduction: The State of Marketing Today.

Chapter 1: Your Company Is Not Sufficiently Market Focused and Customer Driven.

Chapter 2: Your Company Does Not Fully Understand Its Target Customers.

Chapter 3: Your Company Needs to Better Define and Monitor Its Competitors.

Chapter 4: Your Company Has Not Properly Managed Its Relationships with Its Stakeholders.

Chapte...

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Introduction: The State of Marketing Today.

Chapter 1: Your Company Is Not Sufficiently Market Focused and Customer Driven.

Chapter 2: Your Company Does Not Fully Understand Its Target Customers.

Chapter 3: Your Company Needs to Better Define and Monitor Its Competitors.

Chapter 4: Your Company Has Not Properly Managed Its Relationships with Its Stakeholders.

Chapte...

Read moreRead more
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  • ISBN: 9780471662068
  • Number of pages: 160
  • Copy protection: ADOBE_DRM
  • Publication Date: Apr 19, 2004
  • Publisher: WILEY
  • Language: English
  • Format: pdf

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