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Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace
Companies studied:
Apple and Sony
by
Markus B. Baum
Marco Hackstein
Marcel Mehling
A...
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Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace
Companies studied:
Apple and Sony
by
Markus B. Baum
Marco Hackstein
Marcel Mehling
A...
Read more
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