Service Business Development

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How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technol...
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How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technol...
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  • ISBN: 9781139411721
  • Publication Date: May 24, 2012
  • Publisher: CAMBRIDGE UNIVERSITY PRESS
  • Language: English
  • Format: epub

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