Selling Luxury

Foreword by Alain-Dominique Perrin xi

Acknowledgments xiii

Introduction xv

Part One: Initial Thoughts 1

1 The Vital Role of the Sales Ambassador 3

2 In the eyes of the customer, the Sales Ambassador is the brand 5

3 Loyalty begins with the fi rst contact 6

4 Keep in mind how you like to be treated 7

5 There are customers behi...