Real-Time Marketing and PR

Introduction to the Revised Edition xiii

Prologue xv

I Revolution Time 1

1 Grow Your Business Now 3

Dave’s Slingshot Goes Viral on Goliath 6

The Stories Behind the Story: United Airlines, Taylor Guitars, and Calton Cases 9

Break a Taylor Guitar and You Break this Man’s Heart 10

A Teachable Moment 12

Case Study in Real...