Pay Per Click Search Engine Marketing For Dummies

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Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per...

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18,99 €
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per...

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  • ISBN: 9780471793120
  • Number of pages: 388
  • Copy protection: ADOBE_DRM
  • Publication Date: Apr 10, 2007
  • Publisher: WILEY
  • Language: English
  • Format: pdf