Marketing Plans

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A fully revised and updated 8th edition of the highly renowned international bestseller

The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.

Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by ...

Read more

A fully revised and updated 8th edition of the highly renowned international bestseller

The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.

Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by ...

Read more
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  • ISBN: 9781119217176
  • Number of pages: 640
  • Copy protection: READIUM_LCP
  • Publication Date: Sep 26, 2016
  • Publisher: WILEY
  • Language: English
  • Format: epub