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|E-books|Economics, Finance, Business and Management|Business and Management|Sales and marketing|Marketing Insights from A to Z
Marketing Insights from A to Z
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Praise for Philip Kotler's MARKETING INSIGHTS FROM A to Z
"There's only one name in marketing: Phil Kotler. His latest may be his best—a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." —Tom Peters, author of In Search of Excellence and The Circle of Innovation
"If you are going to buy on...
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Praise for Philip Kotler's MARKETING INSIGHTS FROM A to Z
"There's only one name in marketing: Phil Kotler. His latest may be his best—a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." —Tom Peters, author of In Search of Excellence and The Circle of Innovation
"If you are going to buy on...
Read more
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