Marketing Concept - The St. Gallen Management Approach

Table of figures 13 1 Business processes and marketing concept within the St. Gallen Management Model — an introduction 17 1.1 Case study Läderach 17 1.2 Value-creation processes, enterprises and management 20 1.2.1 Value-creation chains and processes 20 1.2.2 Organizations, enterprises and management 24 1.2.3 Enterprise and environment 26 1.3 Embedding of business processes in the St. Gall...