Likeonomics

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How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a worl...

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How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a worl...

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  • ISBN: 9781118225356
  • Number of pages: 224
  • Copy protection: ADOBE_DRM
  • Publication Date: Apr 27, 2012
  • Publisher: WILEY
  • Language: English
  • Format: pdf