International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market

Seminar paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: ADM735 International Marketing, language: English, abstract: The paper includes a company analysis of Almdudler-Limonade A. & S. Klein GmbH & Co KG and the target country selection for Almdudler to expand into a foreign market. A strategic plan is created encompassing th...