Harnessing value-added benefits as a customer retention strategy in a selected company within the financial services industry in KwaZulu-Natal

Thesis (M.A.) from the year 2017 in the subject Business economics - General, grade: -, , course: Masters of Business Administration, language: English, abstract: Customer retention has become a multifaceted and serious consideration for businesses. With the rapid advancement of technology, a growing competitive climate, and the ever-increasing platforms and channels available for customers to pur...