Greener Marketing

Greener Marketing

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John GrantJohn Grant
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing

***BUSINESS BOOK AWARDS - FINALIST 2021***

This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).

Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to ...

Read more
product_type_E-book
epub
Price
12,99 €
product_type_E-book
pdf
Price
12,99 €

***BUSINESS BOOK AWARDS - FINALIST 2021***

This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).

Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to ...

Read more
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  • ISBN: 9781119689133
  • Number of pages: 272
  • Copy protection: ADOBE_DRM
  • Publication Date: Jul 7, 2020
  • Publisher: WILEY
  • Language: English
  • Format: epub