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Acknowledgments.

Preface.

Introduction.

PART I: THE EVOLVING SOCIAL WEB.

Chapter One: The Social Enterprise: A New Source of Competitive Advantage.

PART II: ON BECOMING A SOCIAL ENTERPRISE.

Chapter Two: Toward a Comprehensive Digital Business Strategy.

Chapter Three: Building Enterprise-Wide Engagement Capability.

Chapter Four: Dev...

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Acknowledgments.

Preface.

Introduction.

PART I: THE EVOLVING SOCIAL WEB.

Chapter One: The Social Enterprise: A New Source of Competitive Advantage.

PART II: ON BECOMING A SOCIAL ENTERPRISE.

Chapter Two: Toward a Comprehensive Digital Business Strategy.

Chapter Three: Building Enterprise-Wide Engagement Capability.

Chapter Four: Dev...

Read more
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  • ISBN: 9781118016275
  • Copy protection: Adobe DRM
  • Publication Date: Feb 25, 2011
  • Publisher: WILEY
  • Language: English
  • Format: pdf