Brand Enigma

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Duncan Bruce is Executive Creative Director and partner at The Brand Conspiracy ltd, a leading, international brand strategy and innovation consultancy. Duncan is also an architect of the Brand Dream Model which he has developed and applied in scores of client assignments in the US and Europe.
He has extensive experience in brand strategy, development and innovation and has worked with...
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Duncan Bruce is Executive Creative Director and partner at The Brand Conspiracy ltd, a leading, international brand strategy and innovation consultancy. Duncan is also an architect of the Brand Dream Model which he has developed and applied in scores of client assignments in the US and Europe.
He has extensive experience in brand strategy, development and innovation and has worked with...
Read moreRead more
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  • ISBN: 9780470741818
  • Number of pages: 344
  • Copy protection: ADOBE_DRM
  • Publication Date: Dec 3, 2010
  • Publisher: WILEY
  • Language: English
  • Format: pdf

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