Best Practice in Sustainability Reporting. Comparing Sustainability Performance Reports among International Hotel Chains

Bachelorarbeit aus dem Jahr 2014 im Fachbereich Tourismus - Hotelfach / Gaststättengewerbe, Note: 1,4, (IU Internationale Hochschule), Sprache: Deutsch, Abstract: This thesis investigates the reasons of sustainability reporting on the social dimension of the biggest hotel companies worldwide and examines their utility from a marketing perspective. The usefulness and comparability of sustainability...