Applying Yield Management to the Golf-Course Industry

Seminar paper from the year 2003 in the subject Tourism - Miscellaneous, grade: alle ECTS-Punkte erreicht, Stralsund University of Applied Sciences (-), course: Yield Management, language: English, abstract: Yield management consists of two strategic levers: duration control and demand-based pricing . Golf courses have been willing to try managing duration but have been reluctant to apply demand-b...