Acknowledgments xv
Preface This Book Isn’t About Me, It’s About You xvii
Introduction xxi
Part I Taking Control of Your Life 1
Chapter 1 Getting Started 3
Tiny Steps Lead to Massive Leaps 3
Can You Go the Extra Mile? 4
Breaking Free from Your Comfort Zone 5
Why I Want You to Succeed 6
Chapter 2 Let’s Talk About You 9
Time for Some Surgery 11
Let’s Summarize 15
Listening 15
Dressing for Success 16
The Right Dress Code for Men 17
The Right Dress Code for Women 17
Your Inner Voice 18
Happy Music Makes Happy People 18
Chapter 3 What Do You Want Out of Life? 19
What Do You Want? 19
Your Road Map to Success 20
Where Will You Be in Five Years Time? 20
Nonmonetary Goals 22
How Is This List Going to Help Me? 26
So Where Do We Go Now? 27
Chapter 4 How to Reprogram Your Mind for Success 28
The Power of Your Subconscious Mind 29
Waking Up to a Bright Day 31
Starting the Day the Right Way 32
Preparing the Night Before 32
How to Turn a Seven-Day Week into an Eight-Day Week 32
Why Lie-Ins Are a Bad Idea 33
Going to Bed Satisfied 34
Learn a New Piece of Information Every Day 34
Summary to Setting Goals, Visualizing, and Your Subconscious Mind 34
How Does Visualizing and Using Your Subconscious Mind Work? 35
How People in Sports Train Their Minds 35
So I Just Think About It, and It Happens? 37
Setting New Goals and Keeping the Momentum Going 37
Chapter 5 Making Decisions, Dealing with Problems, and Taking Action 38
The Ben Franklin Method 38
The Coin Method 39
The Sleep-on-It Method 40
The Flow-Chart Method 40
Once You Have Made Your Decision 40
How Never to Fail Again 42
Dealing with Failure 43
Getting a Second Chance 44
Dealing with Rejection 45
Why You Don’t Need Horoscopes, Tarot Cards, or Clairvoyants 45
Focusing on the Positive 46
Congratulations! You’re a Loser 46
It’s Harder Today to Be a Success 47
The Hot Dog Seller 47
Beating Yourself Up Has No Positive Effect 48
Your Success File 49
Chapter 6 Your Worst Enemy and Your Best Friend 51
Developing Your Best Friend 51
Getting Rid of Your Worst Enemy 52
Summary 52
Learning to Love Yourself 53
Stop Worrying Today 54
Tips to Help You Deal with Worries 55
Why Worry? 56
Summary on Worrying 56
The Past Is History; the Future Is Where to Look 57
Chapter 7 Magic Words or Tragic Words? 59
Tragic Phrases 60
Words to Erase from Your Life 60
Magic Phrases 60
Words to Add to Your Life 61
Listening to Skeptics 61
Can You Give Away Free Money? 62
Taking Advice 62
How I Give Advice 63
Professional Advice 63
Taking Responsibility for Your Life 64
How to Make Yourself Happy at Any Time 65
Accepting Praise and Taking Criticism 65
Summary 66
Asking Questions Makes You More Successful 67
Summary 68
Chapter 8 Associate with Eagles, not Turkeys 69
Summary 70
Dealing with Envy and Jealousy 71
Learning to Adapt and Changing Direction 72
Working Around Problems 73
Chapter 9 Personal Relationships 74
How to Help a Lagging Partner 75
What if My Partner Still Lags Behind? 76
Summary on Partners 76
Finding the Right Partner 76
Meeting Your Ideal Partner 78
Online Dating Agencies 78
Upmarket Dinner Parties 79
Summary 79
Act Before the Pain, Not After 79
Chapter 10 Getting It Done Now 81
Improve Your Memory 84
Balance 86
Marital Disputes and Affairs 88
Summary 88
Chapter 11 Food and Exercise 89
Why Being Fit Makes You Successful 89
Do You Suffer from Fatigue or Lethargy? 90
You Are What You Eat 92
My Personal Mind Diet 92
Overweight Dogs and Owners 93
My 90 Percent Good, 10 Percent Bad Rule 93
A Diet Is for Life 94
A Few Tips 94
Summary 94
Dealing with Poor Health 95
Chapter 12 Smart Education and Investing in Yourself 97
Successful People Study 97
Use Your Local Library 98
Why a Book Is an Excellent Value 98
Buy Books and DVDs, and Attend Seminars 98
Invest in Other’s Success, Not Their Qualifications 99
Losers Don’t Invest in Education 100
I Know It All and I’ve Done It All 100
Go the Extra Mile in Everything You Do 101
How the Extra Mile Brings Success 101
Believing Is Seeing 102
We Reap What We Sow 103
How to Move a Mountain 104
Chapter 13 Summary to Section One 105
Part II Making Money 107
Chapter 14 Making Money 109
Can You Juggle? 110
Being Your Own Boss 110
Why Owning Your Own Business Is the Only Option Today 110
Why Starting Your Own Business Is the Key 112
How Did You Choose Your Job? 113
Are You in the Wrong Business? 114
What Are Your Skills, and What Makes You Happy? 115
Chapter 15 Increase Your Income Right Now 116
Asking for a Pay Raise 116
Preparing a Case for a Pay Raise 117
The Outcome 117
Summary 118
Are You Too Comfortable? 119
Chapter 16 Starting Your Own Business 120
The Best Business Model in the World 121
What’s So Great About Mail Order? 122
What Mail Order Is Not 122
This Business Model Is Global 123
KISS—Keep It Simple, Stupid 123
What You Need to Succeed in Mail Order 123
Just Do It 124
I’m Not a Textbook Businessman 125
What Is Mail Order? 126
Offering Consultancy and Agency Services by Mail Order 127
Getting Started in Mail Order 127
Company Structure 128
Setting Up a Bank Account 128
Letter-Headed Paper/Online Signature 129
Creating a Letterhead 129
Business Cards 130
Virtual Phone Numbers 130
Fax 131
Mailing Address 131
Business Centers 131
Accepting Credit and Debit Cards 132
Borrowing Money 133
Stand-By Credit Cards and Overdrafts 133
Chapter 17 Finding Products to Sell 136
Research 137
The Market Will Make or Break You 137
Picking Easy Targets 138
People Buy What They Want, Not What They Need 139
Where to Start Your Research 139
eBay—What People Are Buying 140
Bestseller Book Lists 141
Shopping Channels 141
Be Alert and Watch Trends 142
Learn to Watch Trends 142
Magic Words That Will Help Your Business 143
The Dangers of Having Too Much Money 144
What People Want 145
Chapter 18 The Ideal Mail-Order Product 148
Lead-Generating Products 149
Tax 149
Selling Products You Like 150
Audio Information 152
DVDs 153
Getting DVDs Produced 154
Making a Video with PowerPoint or Keynote 155
Webinars 155
Buying the Rights to a Video 156
Newsletters, Blogs, and Membership Sites 157
Novelty Items, Kitchen Gadgets, Health & Fitness, Jewelry, and Personalized Items 163
Seasonal Items 164
Products That Solve People’s Problems 165
Packaging Products Together 165
Back to Packaging Products 166
Importing and Exporting Products and Ideas 167
Summary 167
Adding Value 168
A Note on Copyright and Copying Others 168
Chapter 19 Advertising and Marketing 170
How to Sell Today 170
How Compounding Made Me Rich 175
Selling on eBay 177
Amazon Marketplace 178
Selling on Clickbank 178
Promoting Your Product or Service 178
Magic Words 182
What Makes Someone Respond to an Ad? 183
Chapter 20 Become an Expert by Writing Articles and Press Releases 190
Press Releases 191
Wire Services 192
Summary 192
Chapter 21 Why Back-End Selling Leads to Big Profits 193
How to Back-End Sell the Right Way 193
Find Another Golden Goose Before the First One Dies! 195
Don’t Be an Octopus 195
Good Ways to Expand 195
Doing Business Overseas 197
Credit Cards Are a Global Currency 197
Chapter 22 Learning to Invest, but Keeping Costs Down 198
Attending Shows and Events 199
Chapter 23 Summary to Making Money 202
Part III Saving Money 205
Chapter 24 Saving Money 207
How to Add Fifty Cents to Every Dollar 207
Chapter 25 Buying Designer Clothes for Less 218
Dress Agencies 218
Perfume and Makeup for Less 221
Chapter 26 Buying from Auctions and Wholesale 222
Government Auctions 222
General Auctions 222
What You Need to Know 223
Buying Wholesale at Discount Clubs 223
Chapter 27 Getting Cheaper Calls 224
International Calling Cards 224
Skype 224
Cable TV, Satellite TV, and Cell Phones 225
Chapter 28 Credit Cards, Cash Back, and Points 226
Need a Credit Card but Have Poor Credit? 227
Credit Card Offers 227
Chapter 29 How to Get a Discount on Anything 228
Coupons and Discount Codes 228
Gift Cards 229
Fancy Seeing a Free Show? 229
Eat Out for Less 230
Chapter 30 Making Your Money Work Hard by Saving and Investing 231
Use Up Your Tax Allowances 232
Keeping Some Cash in Savings 233
Summary 233
Chapter 31 Time to Say Goodbye—Where Do We Go from Here? 234
Free Newsletter and Updates 235
Index 237