"Denning has provided us with a handy field guide to the narrative craft, giving us the details on how to deliver the right story at the right time. Read this useful bookand then tell your friends about it!"
Tom Kelley, author, The Art of Innovation
"This book, Steve Denning's magnum opus on storytelling, is a great achievementthe one book every manager should read before giving up his or her lifeless PowerPoint presentations. The book is creative, eclectic, passionate, and usefula rare and winning combination for a business book."
Larry Prusak, coauthor, What's the Big Idea and Working Knowledge
Praise for Squirrel Inc.
"Great communicators often use stories to make their point. Why? Facts and figures can overwhelm and leave the human element out of the situation. Squirrel Inc. . . . finds acorns of truth along its path. These acorns are the seven forms of organizational storytelling."
"Leaders and managerseven employeesinvolved in any serious organizational change would benefit from reading Squirrel Inc. It encapsulates both the why and the how of seven types of organizational storytelling, briefly, using the narrative as the carrying medium."
"Storytelling with animals was good enough for Aesop, Kafka, and Orwell. And Denning makes serious points about leadership and change . . ."
"Squirrel Inc. is a wonderfully refreshing look at leadership that contains countless insights on how stories create meaning and can inspire even cynical management to act."
John Seely Brown, former chief scientist, Xerox Corp, and director of its Palo Alto Research Center (PARC)
"Denning's book provides the 'how to' for which I've been looking."
M. Gary Ryan, director, Brand Development and Strategy, People Magazine
"Steve Denning's work is an important reminder and great inspiration to all leaders who wish to connect with their employees on all the human dimensions required to create true followership."
Mats Lederhausen, managing director, McDonald's Ventures, McDonald's Corporation