The Buying Brain

?Dr. Pradeep makes the case for the potential of the dynamic new field of neuromarketing as a multifaceted marketing tool, and he does so with the combination of passion, intellect, and insight for which he is renowned. A must-read for any marketing practitioner seeking to advance the field.??David Poltrack, Chief Research Officer, CBS Corporation

?Neuroscience has come out of the lab and the clinic, and is now changing how marketers communicate with their customers. Using principles of neuroscience and marketing strategy, Dr. Pradeep brings the new field of neuromarketing alive for businesses of all categories.??Rajiv Lal, Stanley Roth Sr. Professor of Retailing, Harvard University

Understand brain basics and sell more!

As much as 95% of our decisions are made by the subconscious mind. As a result, the world?s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers? overall lives. The Buying Brain gives you the key to:

• Brain-friendly product concepts, design, prototypes, and formulations

• Highly effective packaging, pricing, advertising, and in-store marketing

• Building stronger brands that attract deeper consumer loyalty

• And more

A highly readable guide to some of today?s most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier?the human brain.