The Buying Brain

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Praise for The Buying Brain

?Dr. Pradeep makes the case for the potential of the dynamic new field of neuromarketing as a multifaceted marketing tool, and he does so with the combination of passion, intellect, and insight for which he is renowned. A must-read for any marketing practitioner seeking to advance the field.??David Poltrack, Chief Research Officer, CBS Corporati...

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Praise for The Buying Brain

?Dr. Pradeep makes the case for the potential of the dynamic new field of neuromarketing as a multifaceted marketing tool, and he does so with the combination of passion, intellect, and insight for which he is renowned. A must-read for any marketing practitioner seeking to advance the field.??David Poltrack, Chief Research Officer, CBS Corporati...

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  • ISBN: 9780470646786
  • Copy protection: Adobe DRM
  • Publication Date: Jul 15, 2010
  • Publisher: WILEY
  • Language: English
  • Format: pdf