Startupland

Foreword by Alexia Tsotsis ix

Introduction: The Pursuit of Happiness 1

1 The Honeymoon 7
Believing that what you’re doing is great and knowing nothing of what’s to come

2 The Salad Days 31
Keeping it together when things should be falling apart

3 Going for Broke 57
How to turn down money and keep your company (and your soul)

4 The Bubble Redux 69
Battling circumstances beyond your control

5 The Game is Not Over 81
Getting investors and getting along with your partners

6 Coming to America 97
Chasing the dream—and dealing with the reality

7 Go West 115
Leveraging location and upending our lives

8 Growing Up 133
Going from building a product to building a company—and messing up along the way

9 Innocence Lost 151
From idealist to realist, and the uncomfortable journey in between

10 Going to the Show 167
Becoming a public company and remembering where we came from

Epilogue 179

A Few More Thoughts 185
It’s all about relationships

Notes 189

Acknowledgments 191

About the Authors 193

Index 197