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Foreword ix
Prologue xi
Introduction xiii
Part I The Ephemeral Nature of Firms
Chapter 1 Meet Carl Berger 3
Chapter 2 Corporate Life Cycle 11
Part II Individual Rigidities
Chapter 3 To Err is Human 25
Chapter 4 The Greatest of All Time 39
Chapter 5 Rewiring Brains 55
Part III Organizational Rigidities
...Foreword ix
Prologue xi
Introduction xiii
Part I The Ephemeral Nature of Firms
Chapter 1 Meet Carl Berger 3
Chapter 2 Corporate Life Cycle 11
Part II Individual Rigidities
Chapter 3 To Err is Human 25
Chapter 4 The Greatest of All Time 39
Chapter 5 Rewiring Brains 55
Part III Organizational Rigidities
...