Qualitative Research Methods

Qualitative Research Methods is a comprehensive,all-inclusive resource for the theory and practice ofqualitative/ethnographic research methodology. * Serves as a "how-to" guide forqualitative/ethnographic research, detailing how to design aproject, conduct interviews and focus groups, interpret and analyzedata, and represent it in a compelling manner * Demonstrates how qualitative data can be systematicallyutilized to address pressing personal, organizational, and socialproblems * Written in an engaging style, with in-depth examples from theauthor's own practice * Comprehensive companion website includes sample syllabi, lessonplans, a list of helpful website links, test bank and exam reviewmaterials, and exercises and worksheets, available upon publicationat www.wiley.com/go/tracy