Marketing for Rainmakers

Acknowledgments.

Introduction: Making Rain While the Sun Shines.

Section One: The Brand-Focused Rainmaking Marketer.

Roe #1: Begin at the End.

Roe #2: Be a Hobgoblin.

Roe #3: Get Yourself Some Culture.

Roe #4: Be True to Your School.

Roe #5: Say It Like You Mean It.

Roe #6: Broaden Your Brandwidth.

Roe #7: Bow to the Wow.

Roe #8: Stay Up, Sell Out, Cash In.

Section Two : The Strategic Rainmaking Marketer.

Roe #9: See the Forest in Every Tree.

Roe #10: Feed the Lion and Spare the Mouse.

Roe #11: Smarten Up.

Roe #12: Manifest Your Destiny.

Roe #13: Kill the Cat.

Roe #14: Fuhgeddabout Woulda Coulda Shoulda.

Roe #15: Muddy the Waters.

Roe #16: Start From Scratch.

Section Three: The Tactical Rainmaking Marketer.

Roe #17: Celebrate Smilestones.

Roe #18: Ignore the Bliss.

Roe #19: Stick It.

Roe #20: Shorten Up to Sweeten Up.

Roe #21: Face the Facts.

Roe #22: Say No to Yes But.

Roe #23: Sweat Like a Pig.

Roe #24: Lose Your Head.

Roe #25: Slow Down to Speed Up.

Roe #26: Don't Just Because You Can.

Roe #27: Show Them the Money.

Section Four : The Customer-Focused Rainmaking Marketer.

Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS.

Roe #29: Reject IOUs.

Roe #30: Act Big, Feel Small.

Roe #31: Speak Greek Only in Greece.

Roe #32: Listen to be Heard.

Roe #33: Say NYET to Nyuk!

Roe #34: Love'em OR Leave'em.

Roe #35: Go the Extra 18 Inches.

Roe #36: Tarnish the Golden Rule.

Section Five: The Competitive Rainmaking Marketer.

Roe #37: See the Whites of Their Eyes.

Roe #38: Shop Till You Drop.

Roe #39: Experience the Experience.

Roe #40: Choose to Lose.

Roe #41: Analyze This.

Roe #42: Expect the Unexpected.

Roe #43: Give Up.

Section Six: The Hardwired Rainmaking Marketer.

Roe #44: Tell a Story Worth a Thousand Pictures.

Roe #45: French KISS.

Roe #46: Light Your Lying Pants on Fire.

Roe #47: Sell Soft, Market Hard.

Roe #48: Reduce Your Attention Spam.

Roe #49: Choose Them Over Us.

Roe #50: Just Don't Do ID.

Roe #51: Suck It Up.

Roe #52: Burn This Book.

Index.