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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
  • Book type: E-book
  • Language: English
  • Ean Code: 9780470685822
  • ISBN: 9780470685822
  • Publisher: John Wiley & Sons
  • E-Book type: PDF
  • Author: Konstantinos Tsiptsis
  • Kopierschutz: Adobe DRM
  • Gift: No
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