BIG DATA BIG ANALYTICS
The Age of Big Data Analytics is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. This represents a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability.
Written for business managers and executives who want to make the most out of their information resources, Big Data, Big Analytics strikes a careful balance between high-level strategy and sample code, making an otherwise highly technical topic accessible through stories, metaphors, and analogies. The authorsdecision science and analytics expertsdescribe the enabling technology and illustrate the value of Big Data through industry examples. After introducing the people and corporations who are successfully working with Big Data, the book delves deeper into the organization and the roles it takes to make Big Data successful.
In this user-friendly guide, you'll discover:
The availability of Big Data, low-cost commodity hardware, new information management, and analytic software has produced boundless opportunities for your organization to jump ahead of the competition. Discover how to analyze astonishing data sets quickly and cost-effectively with the tools and strategies found in Big Data, Big Analytics.