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Ein betont praxisorientiertes Buch, das das Handwerk der Presse- und Öffentlichkeitsarbeit beschreibt. Es konzentriert sich auf handfeste Informationen, wie man mit Medien bzw. der Öffentlichkeit arbeiten kann. An geeigneter Stelle werden immer wieder kurze Fälle bzw. Beispiele aus der Praxis zur Veranschaulichung herangezogen. Relevantes Hintergrundwissen wird vermittelt und insbesondere auf die Anforderungen der Journalisten eingegangen.
  • Format: pdf
  • ISBN: 9783531915913
  • Publisher: VS VERLAG
  • Author: Robert M. Deg
  • Ean Code: 9783531915913
  • Book type: E-book
  • Language: German
  • DRM: Watermark
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