Standardization in International Marketing strategy: doomed to failure or successful strategy?

Verfügbar
0
SternSternSternSternStern
0Bewertungen
Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles regarding the question whether firms...
WeiterlesenWeiterlesen
E-Book
epub
16,99 €
Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles regarding the question whether firms...
WeiterlesenWeiterlesen
Autor*in folgen

Details

  • ISBN: 9783656852391
  • Seitenzahl: 22
  • Kopierschutz: Kein
  • Erscheinungsdatum: 02.12.2014
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf