Trust in the Sharing Economy. Can trust make or break a sharing enterprise?

All over the world, people are renting rooms from strangers through Airbnb, outsourcing grocery trips to TaskRabbits, and getting across town with ride-sharing service BlaBlaCar. These people are participating in the sharing economy that has rapidly grown from a niche market to a mainstream social movement. Its continued growth and, thus, the future success of sharing economy companies is continge...