Transformational Consumer

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The Transformational ConsumerThey are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one k...
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The Transformational ConsumerThey are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one k...
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  • ISBN: 9781626568846
  • Publication Date: Mar 1, 2017
  • Publisher: BERRETT-KOEHLER PUBLISHERS
  • Language: English
  • Format: pdf

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