The Illusion of Invincibility

A GLIMPSE BEHIND THE FACADE OF SUCCESS In The Illusion of Invincibility, Paul Williams and Andreas Krebs take a no-punches-held look at the stories we tell ourselves about business success. The rags-to-riches tale is tempting, but we don't have to search far to see that most organizations rise for a time, only to experience a dramatic fall from grace. Just look at some of the companies that used t...