The Centre Brain

Vital reading for anyone who wants to create communications that cause people to act.Matt Barlow, CEO, CAPWhen you face a red light, what can you say to turn it green?On stage needing to hook the audience?Convincing a friend over coffee?Sweating it in a job interview?The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.The Centr...