Storynomics: Story-Driven Marketing in the Post-Advertising World

Written by legendary storytelling guru Robert McKee and co-authored by Skyword CEO Tom Jeras, based on a world-famous seminar, this book explains how to apply storytelling to business to achieve business and economic success. Among the students of Robert McKee are dozens of screenwriters - winners of the prestigious Oscar and Emmy awards. At the heart of his popular workshop is a unique book, The ...