Sports Team Branding through Corporate Social Responsibility in North America

Bachelor Thesis from the year 2011 in the subject Sport - Sport Economics, Sport Management, grade: 1,7, University of Applied Sciences Braunschweig / Wolfenbüttel; Salzgitter (Sportmanagement), language: English, abstract: Corporate Social Responsibility is gaining importance as a marketing and communication tool for professional sports organizations nowadays. In societies packed with different ...