Managing of Global Business. Beiersdorf's Intercultural Management

Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 2,0, Hochschule Fresenius; Hamburg, Veranstaltung: Intercultural Competence, Sprache: Deutsch, Abstract: This paper examines whether the large German company Beiersdorf succeeds in intercultural communication or not. The company has been successfully active internationally for many years. O...