Generating Functional Multimodal Sign Systems

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Stefan Schreiboeck explores the role and the importance of multimodality to communication in a social and societal context. What is a mode? What is a medium? What is the difference between the two? Can a medium be turned into a mode? An understanding of how modes interact is crucial to an understanding of modern communication.The author offers an overview of the social semiotic approach to communi...
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Stefan Schreiboeck explores the role and the importance of multimodality to communication in a social and societal context. What is a mode? What is a medium? What is the difference between the two? Can a medium be turned into a mode? An understanding of how modes interact is crucial to an understanding of modern communication.The author offers an overview of the social semiotic approach to communi...
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  • ISBN: 9783828857551
  • Number of pages: 261
  • Copy protection: ADOBE_DRM
  • Publication Date: Jan 29, 2014
  • Publisher: TECTUM WISSENSCHAFTSVERLAG
  • Language: English
  • Format: pdf