Corporate Social Responsibility

Available
0
StarStarStarStarStar
0Reviews
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives,...
Read moreRead more
Samples
E-book
epub
28,99 €
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives,...
Read moreRead more
Follow the Author

Options

  • ISBN: 9781118045770
  • Number of pages: 320
  • Copy protection: ADOBE_DRM
  • Publication Date: Mar 31, 2011
  • Publisher: WILEY
  • Language: English
  • Format: epub

Reviews

LoaderLoaderLoaderLoader