Channel Design for the European Trade with Beverages - A Case Study about Beer-Mixtures

Master's Thesis from the year 2004 in the subject Business economics - Supply, Production, Logistics, grade: 1,7, Växjö University (School of Management and Economics), course: Master Programme of Logistics Management, language: English, abstract: The thesis on hand is dealing with the rather specific issue of the export business of the German brewery Herforder, which considers to market its produ...