Behavioral Economics For Dummies

Introduction 1

About This Book 1

Conventions Used in This Book 2

What You’re Not to Read 2

Foolish Assumptions 3

How This Book isOrganized 3

Part I: Introducing Behavioral Economics: The Science of Making Real-World Choices 4

Part II: Understanding Choice 4

Part III: Growing the Economic Pie: The Economic Importance of Ethics, Well-...