Analysis of the psychological effects of communication policy in consideration of a consumer brand

Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, FOM Duisburg, language: English, abstract: This thesis aims to expound the psychological impact that the communication policies of a company actually have on a customer’s buying decisions and the extent to which the purchasing behaviour of the consumer is influenced by such po...